In 2004 I worked for Real Living, Inc. in Columbus, Ohio While I was their I completed a variety of projects for web and broadcast media. Below is a campaign for three seperate TV Spots, The objective of this project was to create a branded TV spot for Real Living, Inc. that could be used by all their network partners. The design was created by pairing Real Living’s color palette and established imagery with seasonal colors, and illustrations. A total of three TV spots where designed, each focusing on a different season, but using the same style and and visual language.

• Completed research
• Designed storyboards
• Created artwork and graphics
• Art direction - working with motion designers at Horizons

Above: Screenshot from Fall TV Spot, click on image to see full storyboards

Above: Screenshot from Winter TV Spot, click on image to see full storyboards

Above: Screenshot from Spring TV Spot, click on image to see full storyboards

Above: Finished TV Spots, click on image to see full spread

© 2009 // Gretchen Caldwell Rinnert // flyingtype.com // grinnert@flyingtype.com