Designed a collection of print materials for a home automation company, Exceptional Innovation, (EI). EI created Life|ware. Life|ware is software marketed to upper middle class adults building new homes. Exceptional Innovation is a new company and entering a very competitive market. The design had to build strong brand recognition. Exceptional Innovation works in collaboration with many partners, and their print materials had to be based on a flexible system, that could adhere to many brand standards.

• Art directed photo shoot
• Designed an 8 page print brochure
• Designed 10 product sheets
• Designed multiple smaller brochures
• Designed a press folder
• Designed company website

© 2009 // Gretchen Caldwell Rinnert // flyingtype.com // grinnert@flyingtype.com