The objective of this project was to demonstrate design effectiveness in motion graphics and illustrate how the design can alter the meaning of the message. To illustrate the influence design can have on motion graphics, two movies were designed using the exact same content, but intended to deliver contrasting messages. Content was taken from Dr. Seuss’ The Cat in the Hat. Part I was designed to be comical, childlike, and happy. Part II was designed to be dark, frightening, and agitated. This project was completed in Flash

• Completed research
• Designed storyboards
• Created artwork and graphics
• Produced animation in Flash
• Art directed sound editing

Flash Movie File - Part 1
Flash Movie File - Part 2

 

 

© 2009 // Gretchen Caldwell Rinnert // flyingtype.com // grinnert@flyingtype.com